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#Trust
2 articles
Article
January 14, 2025
The Power of Reputation Online
Your customers decide whether to call you in fourteen seconds, on a results page, before you ever get to talk. Most owners don't realize that decision is happening, much less that they could be winning it.
Mikal H. Brown 
Article
August 18, 2023
Trust Is the Real Product
If a client is hiring you for something that matters — their teeth, their books, their kid's eyes — they're not really buying the service. They're buying the feeling of being in good hands.
Gabriel Stanier